In today’s modern world, everything has slowly become instant. Design standards change by the day, and trends of today will likely run obsolete tomorrow. Technology is a never-ending force of change and development, which has required all the industries to keep up for survival.
In the business world, such changes are vital to the blueprint of success. You will need to maintain status, which can be done by fortifying your marketing tools. One of the most vital gears out there remains to be a business’s website, which serves as a solid foundation of an online presence.
Websites need to adapt and expand, as this is where a business can attract quality leads, increase sales, and overall encourage business growth. In other words, a website is a non-negotiable presence.
Anything less can cause your conversion rates to dwindle, ultimately leading to a loss in customers and revenue. For this reason, it’s important to invest in a website redesign. Anything that hampers you from achieving good results must be dealt with accordingly, and that should include the following tell-tale signs:
Sign #1: Your web pages take much too long to load
People nowadays live fast-paced lives, and most would prefer visiting another website if one site takes forever to load. Studies have shown that the average user tends to leave a site if it takes longer than 3 seconds to load.
If your website takes too long to load, it could hurt your rankings and users will likely leave with a negative impression of your brand. If your site suffers from a slow page loading time, it will be in your best interest to redesign the website.
Sign #2: Your website falls to load on mobile devices
Almost everyone now has some sort of mobile device — from smartphones to tablets, they now take up a significant portion of the digital world. With that in mind, it’s important to consider how your website appears on various devices. If the site is not mobile-friendly, then you risk losing a large number of visitors and potential customers.
Your website should be functional on multiple devices and look good regardless of the screen size. If it fails to load or keep its functionality in mobile browsers, then it’s best to redesign the site.
Sign #3: Your website does not have security features
With increasing awareness of various cybersecurity threats, people now look for signs that the website is secure. This is especially true for websites that feature online shopping and other sites that require some of their data. Failing to install security features such as SSL certificates can signal a lack of security, making it unlikely for users to visit your site again. Furthermore, your site may even be flagged as “not secure”, leading users to avoid your site. It’s therefore important to consider installing security features on your website and giving your customers the assurance they need.
FAQs About Website Redesign
Why redesign is important for my company?
Apart from the reasons stated above, a website redesign is vital for supporting brand identity and strategic campaigns. It helps you adapt to any changes in the business environment, particularly when it comes to changing consumer behaviours. If you wish to update your marketing strategies or overall business branding, updating your website must be at the forefront of your efforts.
How does redesigning and updating your website help further SEO campaigns?
If you’re looking to boost your SEO efforts, updating your website is vital. Publishing content can only do so much for your business—search engines need to recognize that your website is filled with quality elements. With the help of a redesign process, you’ll be able to increase traffic and in turn, achieve better rankings.
Should I update my website content often?
If you wish to sustain your website’s success, updating your blog pages needs to be done at least twice a month. You need to send out a message that draws people to your website, so make sure to invest in unique and beneficial content. This will also heavily impact your redesign project—even the most appealing websites cannot compare to valuable content.
Achieving The Best Possible Results With A Redesign
Your website can be functional and aesthetically pleasing, with graphic design elements and colours fashioned into perfection. It could also be the epitome of good business branding, but it cannot load, make for a mobile-friendly site, or home to cyber attacks, you need to rethink your business decisions. It isn’t doing the job it was intended to do—and once the disappointment seeps in, a redesign is crucial.
For the best digital marketing agency in Montreal, We Believe That has you covered. We are dedicated to helping small businesses turn their dreams into reality. Allow us to help you develop your products, brands, and other services to ensure sustainable growth. We’ll make it happen—reach out to us today.