There is so much that goes into marketing, and a large part of that is advertising. All platforms that carry ads—especially social media networks—always look to simplify the experience. One of the leaders in this sense is Facebook marketing, because it doesn’t take very long to familiarize yourself with its operation in terms of advertising.
Meanwhile, Instagram marketing can be run from the Business Manager of Facebook, since the two are of the same company. The wide plethora of possibilities offered by Facebook for advertisers is far-reaching. They put conscious work into consistently improving their algorithm, and even offer optimization of campaign budgets.
2021 has seen a rise in Facebook data points that don’t just revolve around targeting the right audiences. Data-driven decisions are no longer purely dependent on campaigns that move towards internet-based audiences.
The whole point of Facebook is for you to spend as much time as you can on it, since it’s a social network. This is why your News Feed has paid advertising sprinkled amidst your family and friends’ organic posts. With the focus no longer being on targeted audiences or demographics, the algorithm gets its cues from interaction rates and other user signals. This is on top of whatever content that’s already there.
Here are some reasons why creativity matters, and how you can develop ideas even if you don’t necessarily have creativity in your skillset:
Check out the competition
One of the best things about Facebook is that they provide a lot of helpful tools for advertising, and they’re pretty simple. In this case, instead of going on your competitions’ pages or running a search, you can simply check the Facebook ad library. Use this as a way to find inspiration from your competitors as well as other advertisers who also work within your niche.
Film a video or start a live stream
Are you a fitness coach? Do you have a small business that involves selling things (clothes, jewelry, gardening tools, etc.) on the internet? Open the camera app on your phone or set up your digital camera and start shooting. You can explain the products or services you have to offer, and share how they will be helpful to others. Influencer marketing usually runs ads like this, and it’s something many people are drawn to due to how natural and more personable it is.
Frequently Asked Questions
Why is my Facebook ad on Instagram?
When you promote a post using your Facebook page, there’s a possibility it will be an ad across all connected platforms. That includes Instagram and even Messenger.
Is Facebook marketing free?
At its core, yes. Users have the option to pay for boosted (sponsored) posts down the line, much like any other ad.
How do I promote my business on Instagram?
Make sure you have a Facebook page, because that’s how you’ll be able to create a Business profile on Instagram. Once those accounts are live and working, it’s time to actually set up your ad. When you’re ready to post, decide how much you want to spend and for how long the campaign will run, then hit publish.
Social media marketing on Facebook and Instagram is no longer solely dependent on targeting the right audience. Creativity is key to stand out, since user engagement has become incredibly important over time.
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