Business brochures are largely relegated to the days of print media marketing, but digital marketing companies and customers alike have a growing need for them. This is due to the timeless and effective means a brochure conveys its information, plus it is also slowly making its return to the online space.
But what exactly can a business brochure do for your business?
This article looks into the benefits and defining features of a business brochure. The goal is for you, as a small business, to reconsider it in your marketing and address a growing demand for reliable and professional print materials.
Why Are Brochures Important For My Business?
Consider the following benefits to your business when it comes to investing in high-quality brochure design:
1. Applicable both online and offline
As a business owner today, there is an overemphasis on the online space. Even if this is important, there is a market offline that is unaware of your online presence. The way to address this problem is through a dual-purpose solution.
With effective business brochure design and integration, you can print out copies for offline customers and even post the digital version online. Your customers can conveniently take your material around with them and make informed decisions about your business. Plus, it also gives them the opportunity to share your product/service with their friends and family.
Business brochure design is highly cost-effective and customer-interactive in nature. For the printed versions, customers can easily highlight what they want to buy. They can take pictures of it and share the vital service with relatives. Overall, business brochures effectively dominate online-offline marketing.
2. All the essential information is in one place
Whether online and offline, business brochures serve as a comprehensive guide to everything your customers need to know. They don’t have to endlessly browse through your website or direct their attention to a customer service representative. Brochures turn them into an informed customer, which makes transactions easier and more seamless in processing orders.
Another incentive is the effective communication of your branding and services. It makes you more receptive and duly met with customer feedback and responses. With your customer’s hands on your brochure, they can easily refer to what they appreciate about your business and what they wish to see improve or have in the future. Overall, essential information makes customer transactions more professional and effective.
3. More cost-effective
Aside from the accessibility to vital business information, conceptualizing a brochure design for your business is cost-effective. This is because you simply have to pull in what you may have already produced in the past and put it together on paper. For instance, high-quality graphics you’ve previously invested in are highly useful. Additionally, printing out brochures is cheaper and cost-efficient than other more high-budget marketing tactics. Overall, producing a business brochure is more budget-friendly yet highly effective.
Common FAQ’s About Business Brochure Design
Now that you have considered the benefits of producing a business brochure, look into the following common FAQs:
What are the basic components of a good business brochure?
Business brochures must be consistent in colour scheme and style with high-resolution images. Remember to keep your text short by utilizing bullet points and short paragraphs.
What are the types of business brochure folds?
Business brochures typically go for the basic tri-fold or bi-fold, but you can also use the booklet type or multi-page fold or a flyer design.
What are the standard sizes for brochures?
Your business brochure can be the following sizes in inches: 8.5 x 14, 8.5 x 11, and 11 x 25.5.
Business brochures have made a return as a versatile marketing tactic among small businesses. If you are considering highly cost-effective and optimized marketing, consider the power of a brochure!
Are you in need of business brochure design in Montreal? We Believe That, your dedicated marketing agency, is committed to helping you reach more customers. Effectively promote your business with us!