Creating your website is a lot easier now than it was five years ago. Right now, anyone can avail of free templates or start from scratch and build their site.
You may think it’s easier and cheaper, but sometimes there’s more to designing a brand or a site than what you know. That’s why hiring a professional designer to do the job for you has a lot of benefits.
In this blog post, we share the requirements of a well-designed website and the importance of having a professional do it for you.
1. The web design should be both impressive and logical
Designing does not only consist of sitting in front of a computer screen and laying shapes and symbols out of nowhere. Designing requires research and careful planning.
Every item found in any design should have a logical meaning behind it. Most importantly, it should tell your brand’s story. For some web designers, this also includes studying the brand’s overall business strategy. They might need to consider other business requirements, such as SEO, e-commerce, link to social media sites, and more.
2. Your design should show who you are
How your brand or website looks says everything about your business. It is the first thing people see, and it can affect how they perceive your business.
What every business should aim for is making a good and lasting impression. Your web design should communicate your message and your story through a powerful and memorable look.
3. Your design should be noticeable
One reason people invest in a quality web design is to get attention. In special cases, a great design does the marketing for them. When your brand or design stands out from the crowd, it will drive curiosity and encourage brand recall.
Nowadays, people are also highly critical of what they see. One post online can make any brand famous in an instant. Make them talk positively about your brand by seeking help from design professionals.
4. It should not only be about the looks
Looks are important. As mentioned above, it is the people’s basis for their first impression, but when it comes to website design, the user experience is as important.
A good web design should also have good functionality. After all, the goal of starting a website does not stop in giving off a good impression by the looks. It should serve its purpose of providing all the important information any site visitors might need.
Designs don’t always have to be grand. They should be easy on the eyes, easy to navigate, and should not confuse any site visitors.
5. Your site should speak to your target audience
You might have a beautiful, smart design for your site, but when your target audience can’t relate, it’s still a bad job. In designing a website or a logo, any designer should always have the target audience in mind.
If your business is catering to Gen X people, the navigation and the entire look of your website will be different compared to a business catering to Gen Z.
These are just some of the things to consider when designing your site. They can be overwhelming, but they are all important. A good design takes time, and you would need experienced people to do the job well and right. A professional design might cost you more, but it will give you fewer headaches in the long run.
Need someone to help you with your web design? Our team at We Believe That can help you. Contact us and we’d be happy to help!