If you regularly put out content and practice SEO techniques, you probably have an idea of a landing page’s purpose. When a customer searches for a query, they’ll click on your link in the search results, and they’ll be brought to a specific landing page. Now, it’s up to your landing page to provide relevant information and to convert the potential lead into a happy customer.
Because of this, you must provide compelling content and improve your landing page to decrease customer bounce rate. To do this, business owners hire web design experts to ensure that proper techniques and concepts are used for a powerful landing page.
Before we enumerate the tips on creating a strong landing page, we’ll first discuss the frequently asked questions about landing pages.
1. What is a landing page?
A landing page’s purpose is to convert potential leads into customers, have information about your market needs, and a call-to-action to push them into trying what your company offers.
2. Why do I need one?
You need a landing page because it drives traffic, improves your SEO ranking, and improves your brand’s reputation.
3. What’s the difference between a website and a landing page?
The focus of landing pages is to make sure your marketing efforts effectively convert leads into customers. Meanwhile, a website is designed for exploration and isn’t customized for a specific campaign, unlike landing pages.
If you’re thinking of improving your site’s landing page, keep reading. Here are some industry secrets in building a strong landing page for your website.
Have a clean and organized design
The design of your landing page has a tremendous impact on visitors. By having a clean design, you provide your customers with easy navigation, giving them a hassle-free experience as they browse through your site.
Besides easy navigation, your landing page must be aesthetically pleasing, meaning your web designer should incorporate colours and graphics to provide an attractive look.
Utilize trust signals
Strong landing pages utilize trust signals that will reassure customers that your brand is trustworthy and reliable. Sometimes, a trust signal can be represented by a logo, and in some cases, testimonials can also do the trick. On other websites, they’ll display the number of followers they have on social media or even trust badges, such as “Fortune 500 Company” or “DELL certified” to ensure customers of their reputation and credibility.
Ensure your site is optimized for mobile
Your bounce rate will significantly increase when customers have trouble browsing through your site on their mobile phones or tablets. Instead of taking action, they’ll leave your page and look for a better alternative.
Ensure that you work with expert web designers so that they can build a responsive and optimized website that works exceptionally on various types of devices. When you do this, your numbers will skyrocket!
Create compelling copies and headlines
One of the most potent elements of a landing page is the headline or copy. These need to be short, sweet, compelling and convincing, and should convert a lead or get them curious right away. When creating a headline, make sure it’s straightforward and leaves a lasting impression on potential leads and existing customers.
Having a website is incredibly important, but ensuring that your landing pages are well-designed and optimized will help you lead the pack in the digital marketplace. Now that you know the importance of landing pages and tips on how to build an effective one, it’s time to work with expert web designers and digital marketers to help you create focus-driven landing pages that will help you reach your marketing goals.
Creating and developing an effective website can be difficult, especially if you’re working with the wrong team. If you’re looking for web design experts, work with us. Here at We Believe That, we offer professional digital services, including SEO, content and social media marketing, web design and development, and more. Start a project with us today!