Every business that relies heavily on branding requires online reputation management. With the right online reputation manager, you can maximize the effectiveness of your digital marketing agency’s promotions and marketing.
In the age of social media, managing your online presence has become an increasingly important aspect of marketing. Even just the slightest mistake in your messaging and branding can hurt your reputation for a long time. Now more than ever, from where you buy something matters as much as what you’re buying.
While online reputation management strategies must be tailored towards the specific aspects of a business’s brand, a general step-by-step process can act as a guide for how a business should conduct their marketing. Here are these steps:
1. Listen to the customers
The first step in crafting an online reputation management strategy is to gauge where you are with your customers. What are they saying about your products and services? What are they saying about your brand? What are they saying on your social media pages and review websites? These are just some of the questions that need answering. Make sure to take all the feedback into account, construct meaningful replies, and prove to your customers that you want to do better or continue doing well.
2. Target the right review websites
Google, LinkedIn, Facebook, and Yelp are just some of the platforms which customers and clients and consumers leave reviews on. Depending on the nature of your business, there might even be industry-specific review websites that you need to monitor. Google, Facebook, and Yelp are generally good for consumer reviews, while LinkedIn functions better for businesses reviewing other businesses.
If you are on none of these websites, you should be. You should also manage these pages, and make sure that every positive review is acknowledged. Negative reviews should be taken into account and responded to with a promise to do better. Consult your digital marketing agency about crafting the right messages and promotions for the job.
3. Gather customer feedback outside reviews
After you have concluded your business with a customer or client, have a conversation with them about how you can improve your services. This can take the form of a survey. Make sure this survey is worded to make the customer feel like their needs are being put first. These surveys can catch your customers before they take their woes out through bad reviews, and they can help your customer feel just the littlest bit better about having enlisted your services or bought your products.
4. Take responsibility
Nothing can damage your business’s online reputation more than failing to take responsibility for your mistakes. Users are often quick to screenshot and record interactions, using them to stoke the fires of a promotional nightmare.
As such, it is better to take responsibility for your mistakes, address them, and commit to improving in the future.
Online reputation management is essential, especially for a growing business. It can help prevent mistakes before you make them, and it lets you handle negative issues with your brand before they can escalate. With the right strategies and messaging in place, you can easily manage your online presence smoothly.
If you’re looking for help with your online reputation management in Montreal, send us a message at We Believe That. We are a digital marketing agency equipped with all the right knowledge and tools to help your business soar to greater heights.