A good website is visually impactful, adorned with high-quality graphics and thoughtful typography. A great website provides seamless navigation to its user, connecting each page rhythmically until its visitor arrives at their intended destination. To achieve a steady flow of traffic and more than the occasional happy customer, you can’t skimp on the planning process.
What is Website Structure?
The website structure refers to how your site pages connect. Also known as a sitemap, it determines how your main pages lead deeper into additional pages. Much like a blueprint, website structure can enhance user experiences, improve your SEO and internal linking, and make your website easy to use.
For a website to rank on search engines, it must be accessible to website crawlers. A strong website structure makes every page available to Google—not just your homepage.
What Makes a Dynamic Website?
A dynamic website is one that rotates its content with each new visitor. The best part about dynamic pages is that you need only to set them up once. You control fully how each element interacts with another. Over static pages, dynamic websites are far more engaging and responsive, keeping site visitors updated regularly.
Does Your Website Name Matter?
Knowing your business like the back of your hand can influence your choice of a domain name. No two organizations will have the same one—your domain name is your identifier, and it should reflect what your business is all about.
How to Plan Your Website Structure
Crafting an effective website structure is a multi-step process. For now, we’ll compress it into three.
1. Study Basic Business Insights
Before getting to know your potential customers, studying the ins and outs of your business and its neighbouring landscape is a crucial step. How you present your business to website developers will impact even your logo design.
2. Perform Keyword Research
Driving traffic has a lot to do with familiarizing yourself with popular user terms. What words do they use to come across similar businesses? How can you tap into their “Internet language?”
3. Size Up Your Competition
Already have a few competitors in mind? Consider what popular terms they’re incorporating into their website copy. What are they doing right? More importantly, what are they missing that you can capitalize on? Get to know your competitors’ tactics—then do them better.
Creating Your Website Navigation
To maximize readability, create your website structure using HTML and CSS. Refrain from using methods such as JS, Flash, or AJAX, which can limit your access to smooth navigation.
When differentiating between a web or desktop application, consider your preferences and whether you’ll be collaborating with a web developer. Desktop apps are secure but limit access to single users, whereas web applications overlook system requirements and are accessible to anyone who needs them.
Following your website structure is building your content strategy. With a cohesive plan in your back pocket, you can more productively focus on conversion methods without skipping a beat.
Failing to plan is the downfall of any startup. At We Believe That, we owe our status as one of the top digital marketing agencies in Montreal to our completionist approach to every aspect of website-building. We leave no stones unturned and get to know your business down to its core before we kick-start your plan.