Throughout the past year, the COVID-19 outbreak has greatly affected the lives of many people around the world. In a bid to slow the spread of the virus, many governments chose to enforce lockdowns, curfews, and social distancing measures. Many of us have all but forgotten what life was before the virus first came into our lives.
Up until a successful vaccine is put out, no one is going to be safe, which is why a lot of people have now resorted to connecting with others on social media instead of in real life. Social media has understandably blown up even more than it did before and in 2021, it won’t be surprising to see this continue.
The New (Online) Normal
Social media has been around for over two decades now, but over the past year, it has become an even larger part of our culture. This is partially due to social distancing mandates imposed in response to the virus outbreak.
In recent news, the three largest social media platforms, namely Facebook, Twitter, and Instagram have gained much more attention. They have all been getting attention from official news sites, with Twitter gaining the most views. With that in mind, it’s a given that being part of such affiliations will give users an ability to connect with others even when they have nowhere else to go.
Marketing Forces Taking Part in Social Media
To no surprise, marketers have recently been becoming a part of the social media culture. More often than not, brands have utilized social media such as Twitter marketing and Facebook marketing to advertise their products.
Businesses are increasingly blurring the lines between professional and social media by integrating pop culture and memes into their advertising. People are easily affected by this since having pop culture as the foundation of an advertisement will easily grab viewers’ attention and affect their daily decision making, even when they aren’t aware.
Questions You May Be Asking About Social Media in 2021
Why is social media marketing so effective?
Social media is effective because of the focus it places on connections and networks. When someone engages with content that piques their interest, the content is spread to their network. The more connections we have and the more engaging a piece of content is, the faster it grows.
People inherently want and seek connection and belonging. Social media platforms leverage this desire and make it easier for people to fulfil it.
Is social media bad for you?
Like many things in life, social media isn’t inherently good or bad—it all depends on how it is used. Social media has become a great medium for people around the world to connect. Without it, people would struggle to survive periods of no contact and difficulty obtaining crucial information. That said, it’s important to understand that social media must be utilized wisely for it to be a positive addition to your life rather than a negative impact.
How can I be a part of social media?
Users often log into their preferred social media platform to share their opinions and see what their connections are sharing. This is how people connect and simultaneously find people who have similar interests.
How You Should Treat Social Media
Social media platforms are merely mediums in which people from different places are given the freedom to interact. It’s going to be normal for any person to seek other people that share similar interests. However, social media platforms aren’t always going to be a haven. Users must know how to protect themselves and ensure they maintain balance with their usage.
We Believe That is a digital marketing agency in Montreal that helps small businesses and individuals leverage the power of digital marketing. You should always be wary of trends and how they could affect you and our priority is helping you build that awareness. Contact us today to find out how we can improve your marketing strategy!