SEO vs. PPC: Which is the Best Marketing Strategy for You?

So, you’re ready to launch your business, or perhaps, a new product, but you’re unsure how to do it right. Yes, you could put it up on your website or share it on social media, but how sure are you that the right people will see it? seo

Don’t worry; you’re not alone here. Many business owners are clueless about how to start. Fortunately, you’ve come to the right page. 

When choosing where and how to launch a brand, a product, or a service, it often comes down to two digital marketing strategies: Search Engine Optimization (SEO) and Pay-Per-Click (PPC). 

Which should you choose? Here, we will explore these options to help you find the right one. Who knows, you might find that you need to use both simultaneously!


If you’ve been around this digital landscape, you’re aware of the wonders of SEO. SEO helps boost your site’s visibility and helps you rank better on search engine result pages. 

By investing and implementing SEO, you get to increase your chances of being seen by the right people—your target audience. 


Now, let’s move on to PPC. PPC falls under Search Engine Marketing (SEM), where you, as the advertiser, will pay a publisher, such as Google, every time a user clicks on the ad. Therefore, you don’t need to spend money initially, but you will the moment someone interacts with your ads. 

You will bid on search keywords, and you will see your ads on the top search results with an “Ad” label. How much it will cost you depends on the search volume and industry. 

By using PPC, you get to stay competitive and be in front of your target audience. That is if you’re willing to invest. 

Which Should You Choose?

Now, it’s time to choose between the two. Indeed, the two are great marketing strategies, but they’re only effective if they align with your purpose and brand. That’s why you need to determine the right marketing strategy first. 

If you have a low budget and want to establish brand authority, SEO is the way to go. It’s also an effective way if you’re going to maximize your long-term ROI. Furthermore, it’s ideal if you want to create content and ensure they reach your target audience. 

On the other hand, PPC becomes ideal when you want quick results, and you are confident that your product or brand is a first of its kind. 

PPC is also a great way to use if you’re promoting a one-time offer, or something that is time-sensitive. Finally, PPC is a good choice to direct the audience to a landing page. 

Which Is Better? 

Choosing between the two is confusing, but a choice has to be made. If you want a strategy that is ongoing with consistent results, go for SEO. While if you only need it for the short-term and you’re looking to build instant results, PPC is the way to go. 

Is SEO Harder than PPC?

Compared to PPC, SEO is slow-moving—it’s an ongoing process, which means it can take months for you to start seeing results. PPC will give you leads immediately. 

Is SEO Cheaper than PPC?

SEO isn’t “cheaper,” but it’s more cost-effective compared to other available marketing strategies today.


The truth is, the answer to this depends. Every brand or product is unique, and you really need to go in there to find the best marketing solution for you. SEO is effective, but don’t expect quick results. This strategy is really meant to be used long-term, while PPC, albeit costlier, can provide you instant results.

We Believe That offers a full-service digital marketing service. Whether you need paid advertising in Montreal or SEO, we can help you out! Contact us today to get started!  

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