Nowadays, consumers prefer to interface online rather than ring up a business directly. While the convenience of emails and instant messaging appears to overshadow the need to make a direct phone call, on-the-phone customer service is far from obsolete.
Sometimes, the only way to mitigate an urgent concern is to get on the phone and have a one-on-one conversation with a dedicated agent. Similarly, humanizing your brand with a voice can convert site-goers into paying customers.
Get your customers to start picking up the phone by putting these four habits into practice.
Tip 1 – Display Your Phone Number—Boldly!
While it may seem intuitive, many business owners will forget to publish their contact numbers or only update their Google My Business listing. If you want to start hearing some rings, you can’t plug your number in as a footer.
Display your contact details on multiple website pages. Slather it onto the center of your home page or as a header on your service and product page. If you host a social media page, don’t leave your phone number out of your Facebook or Instagram marketing campaign. You want your number to be unmissable.
Tip 2 – Craft a Clear and Concise CTA
Never underestimate the power of a crystal-clear call to action (CTA). Go beyond telling your site visitors what to do and let them know why they should.
If you’re asking browsing consumers to pick up the phone, they’ll want to benefit from it. Suppose you’re a digital marketing agency and are looking to sign up new subscribers. Offer an incentive for picking up the phone, such as five free tips delivered to their email.
Tip 3 – Equip a Click-to-Call Button
Some consumers need to be directed towards the next logical step—you might as well make it easy for them. Add a click-to-call button on your website that removes the effort of having to plug digits manually.
Click-to-call buttons are hassle-free and take no more than a few seconds to upload. Plus, it’ll give you the advantage of connecting with on-the-go consumers who live and breathe mobile.
Tip 4 – Perform A/B Testing
A/B testing pertains to the process of comparing two different versions of a new asset to determine which one performs better. Place your phone number in various areas of your website, such as the center of your home page, on a landing page, or as a footer. Then, determine which placement incurs the most rings.
Don’t limit your testing procedures to placement. Play around with copy and colour palettes. You never know when a subtle, muted blue button that reads “Call us up for a free consultation” boosts rings better than a stark red “CALL US!” CTA.
If your business line isn’t quite ringing off the hook, it may be time to rethink your marketing strategies. When consumers realize you’re just a phone call away, you’ll be turning prospects into customers in no time.
If your website isn’t performing as well as it could, the best digital marketing agency in Montreal is waiting for your call. At We Believe That we never underestimate the potential of a small, independent business. From website design to SEO, we do all we can to ensure exponential growth for your deserving company.