How To Market Your Brand on Instagram In 2020

How To Market Your Brand on Instagram In 2020

Instagram is one of the best social media platforms today to market a business or a brand. It’s no surprise that a lot of business owners and individuals are utilizing the platform to spread more brand awareness and introduce new products and services. 

If you are planning to venture into the world of Instagram, then here are some tips to help you kick off your marketing: 

Optimize Your Bio

Your Instagram bio is the small area below your username. It may be small and have a character count limit, but this space is crucial to your Instagram account. Make sure to use it wisely in order to share the essential details about your brand. Don’t forget to drive more leads to your website by including your URL! 

Plan Ahead With a Content Calendar

If you want to get the most out of your Instagram account, it’s vital to plan everything out, especially your content. A content calendar will help you stay on top of your schedule. It will also help you stay relevant and publish content that is trending rather than posts that have just gone out of date.

The content calendar for your Instagram account must contain essential details such as content type, caption, hashtags, graphics, and links. When you’re marketing on the image-based social media platform, it’s best to fill your content calendar at least two weeks ahead of time. 

Use Curated Content

Being creative on Instagram is indeed crucial to your success. However, we don’t wake up every day with creative ideas—we all experience some downtimes, such as days when we don’t feel creative at all. The thought of delivering subpar work may get you down, but that’s okay! For times like this, you can experiment with curated content from relevant profiles on the platform. 

Content curation is also a way for you not to be repetitive and monotonous. This type of content will allow you to fill in the blanks and give your mind a break. Content curation has other benefits as well, such as networking and branding yourself as an industry expert. 

Use Instagram Stories

Instagram Stories deliver high engagement rates, so make sure that you post stories every day. This Instagram feature is a powerful tool to use to connect, influence, and engage with your audience in a short period. Use Instagram Stories to promote your content and engage with people on the platform. 

Instagram Marketing FAQs

Now that you know the benefits of Instagram marketing, let’s dive deeper into it by answering some of the most frequently asked questions: 

What type of content works best on the platform? 

The good thing about Instagram is despite the diverse audience, they’re not hard to please. Instagram users are more than happy to see promotional posts, motivational quotes, product photos, tutorial content, and curated images. That said, they are also after diversity—and as long as your content is high-quality and relevant, it’s likely that they’ll take notice. 

Are videos a good idea?

Videos can provide users with more information, which makes this type of content more valuable. There’s really no problem sharing videos on Instagram for as long as you keep it short, sweet, and of course, informative and of high quality. Even if you don’t have videos on the platform, don’t worry—photos still get high engagement. 

Do I need an Instagram manager?

Generally, the services of a social media manager are worth the investment. If you have the funds to do so, then you won’t regret hiring one, as long as you choose the right person for your brand. 


Instagram marketing can be tedious, but it’s also a wonderful journey of growing your brand and engaging with followers on the social media platform. Moreover, the returns that you will get from it is huge. For the best results, implement our tips above, and if you can, have an expert help you out. 

We Believe That is a top-rated digital marketing agency that offers Instagram marketing in Montreal. Over the years, we have helped small businesses and individuals reach their goals. Contact us today and explore the solutions we have to help your marketing strategy succeed.

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