A lot has happened in 2020, most of which we wouldn’t consider inherently positive. As we kick off a new year, however, there’s no reason that we shouldn’t look upon the past year as one of growth.
There is plenty of good that we can take away from 2020 and lessons that we can apply to 2021. One of the more positive things that business owners should be taking note of is that digital marketing has become a much more effective medium considering that a vast majority of people can easily be influenced via social media.
The largest factor to have directly affected digital marketing and social media is probably the recent COVID-19 outbreak. The virus had affected the lives of countless people, taking a hard hit on local stores and corporate enterprises alike. Digital marketing evens the playing field and makes it possible to reach audiences even in the comfort of their homes.
No matter what lies ahead in 2021, we expect social media marketing to continue growing in popularity and power. Here’s how:
Social Media Allows You to Connect to Your Audience
The virus outbreak acted as the catalyst for many changes in digital marketing this year. Without the same ability to reach customers in person, marketers realized that the best way for them to generate leads is to make a digital connection with their customers using channels such as social media.
During 2020, we saw many lead generation methods gaining traction. One of the primary features of every method was striking a conversation. Customers are subject to engagement with the use of conversations on social platforms such as Facebook and Instagram. Businesses realized that they could utilize chatbots to start a conversation and build a relationship, and this is something we will likely continue to see in 2021. After all, it’s all about that connection!
Social Media Gives You the Opportunity to Shut Down Fake News
It isn’t uncommon to see articles, photos, and videos spreading misinformation, and fortunately, people are growing more aware of this. Companies are responding by using social media to call out fake content on the internet and make their stances clear. They can utilize their platforms to establish their brand identity and boost their products by providing clear, fact-based information that reinforces their products and services.
Prioritizing reputability and reliability can improve your status online since people want to do business with companies they can trust.
Questions You May Be Asking About Social Media in 2021
What makes social media marketing viable?
Since the virus outbreak, social media marketing has become a much more reliable medium for any type of marketing since people are more inclined to using their gadgets at home instead of doing outside activities that could prove dangerous to their health.
Is social media marketing safe?
Running your marketing scheme on social media platforms ensures both effectiveness as well as the safety of the customers. There is no point in running a business if your customers are subject to sickness. If anything, it might even discourage your sales.
Why go through the trouble of marketing in the event of a pandemic?
It’s not a question of whether you should, it’s a question of whether you can go through. Keeping marketing up and running is important to help keep the economy up. If the economy were to suddenly decline, it could prove to be deathly to an entire nation, especially given the ongoing pandemic.
Social Media Should Be a Digital Marketing Priority
Aside from the fact that it’s a great medium for marketing, social media has become a primary way for people to connect from a distance. Businesses can leverage these platforms to their advantage by remembering what social media has to offer and maintaining a consistent identity on the internet. If your brand hasn’t been putting effort into a social media strategy, 2021 is the time to start!
We Believe That is a digital marketing agency in Montreal that is intent on allowing your business to harness the power of social media for better growth. Visit our website and schedule a consultation today to find out how we can help!