Whether they love it or hate it, business professionals are always on their phones and checking their emails. If you are an entrepreneur planning to expand your business and find customers for your product or service, email marketing is the best way to go.
No matter how you look at it, emails will always be the business executive’s preferred medium. But before you get their favourable response, you need to learn how to grow your leads first.
How You Can Get More Leads: 4 Tips You Can Explore
#1: Start building and organizing your leads
Everything begins with a list. Study your past and current customers and list them all down. Then, consider grouping them according to their business type or industry. Proper segmentation will help you speed up your process later.
Also, remember that when dealing with another business, you need to convince many decision-makers. Make sure that your contact list will include important people from every target organization.
#2: Understand who you are talking to
The people you are eyeing to convince also have their pain points. The best way you can get their attention is to provide them with reliable solutions to their problems. Focus on what you can do for them and make that your selling point.
When offering your product or service, consider making the message more personal so they feel more valued. Your contact list segmentation will also help you make this possible.
#3: Know the right timing
Business people may be checking their emails most of the time, but they are also busy people who are always on a call or meeting. Make sure that you choose the proper time to reach them to ensure that they receive the message. The timing depends on many factors, so the best way for you to know is to experiment with which works best.
#4: Practice lead nurturing
Email nurturing involves sending a series of emails to your contact list regularly and depending on your leads’ behaviour. These emails are delivered based on a schedule and contain information to guide and convince them towards the purchasing process. Usually, these emails also contain details that will help them decide on a product.
Frequently Asked Questions About Email Marketing
#1: How well does B2B email marketing work?
If content marketing is the way to win consumers’ hearts, email marketing is the best for B2B communication. According to a Chief Marketer’s survey, 87 percent of B2B marketers use email marketing, and 31 percent of them cite it as the primary channel that has the most impact on their revenue. A study also shows that email marketing is the most effective channel for B2B lead generation.
#2: What is considered a reasonable B2B email open rate?
The current standard open rate for B2B email is at 15 percent, while the click-through rate is at 3.2 percent. If you find your numbers within the standard, then you are doing a good job. If not, continue improving your methods.
#3: When is the best time to send B2B marketing emails?
Entrepreneurs and company executives check and open their emails more frequently than other people, so any time of the week will be ideal for sending them a message. When it comes to time, the most recommended is 10 or 11 AM. According to a study conducted by MailChimp, emails sent around this time get opened the most.
Email is the most important communication method for a business. As an entrepreneur looking for like-minded individuals to partner with, email marketing is the best platform to engage with these people.
B2B email marketing differs from B2C marketing. When done right, it can bring your business many advantages. It allows you to increase your leads and facilitates in-depth communication with potential partners. Moreover, it is an easy and cost-effective marketing method that generates results.
Need a digital marketing agency in Montreal that can help you with your email marketing strategies? We are here to help. Our team in We Believe That can help you do audience research, plan email marketing funnels, and write newsletter content for you. Contact us today to learn more about this service.