What do you do when you want to promote a new product or service? The chances are that you will post it on social media, write a blog post about it, and if you’re into traditional marketing, make a brochure or flier featuring the new product.
But if you want to take your promotion further, you can create short explainer videos that are packed with “bite-size” information that engages the audience and improves conversion. Explainer videos work so well because most people respond better to visuals than they do with texts. These videos can also use styles like animation, stop motion, live-action, and more to make them interesting.
But before you start making one, you must first know these six elements that make a compelling explainer video:
1. A Concrete Goal
Before you start planning how you’ll start the video, you must first determine the results that you’re aiming for. What action do you want your audience to take after watching your video? What value would it offer? Once you figure out the answers to these questions, you can then use them as the foundation for the video’s plan.
2. The Magic Formula
Keep in mind that explainer videos are not just created using random ideas. In fact, there is a formula that every successful video has. This is why you must:
- Identify the problem that the audience is experiencing.
- Show them how your product or service is the solution to their problem.
- Highlight the unique features of the product or service and why your audience needs them.
- Add an impactful call to action that will guide the audience on how they can access what you’re offering.
When you have this formula down and have found the perfect way to incorporate them into your video, you can then focus on the next element.
3. A Gripping Script
If the formula serves as the “bones” of the video, the script will be the “meat” that will provide the audience with information and ensure that they are hooked throughout the video.
To nail the script, make sure to use simple language that everyone understands. The script should be free from any industry jargon that your customers wouldn’t know about. Likewise, keep the conversations light, and make sure each point is concise and not confusing in any way.
4. The Perfect Timing
There are a few important reminders about timing that you should not forget. The most crucial information should be shared within the first 30 seconds of the video. Since most people’s attention span lasts about 30 seconds or less in some cases, you want to be sure that you make an impact within that time frame.
As much as possible, keep your video short––about 90 seconds or shorter. You don’t want to make a long video that will be abandoned by its viewers.
5. The Right Voice
The voice of the video must match the message and the identity of your brand. It should sound professional yet engaging. This is why you shouldn’t just let someone from your team with a “nice” voice do the job. Ask a few pros to send some voice samples and choose which one best reflects the brand.
6. An Engaging Visual
You should also remember to incorporate creative and cohesive visuals with the message you’re trying to send to your audience, and base your visual on the script. It doesn’t have to be feature-film-worthy, but it should be engaging enough to keep the audience with you until the end of the video.
FAQs About Explainer Videos
Why Is an Explainer Video Important?
These videos are important because they offer an efficient and creative way to introduce and discuss a subject, whether that’s a new product you developed or a new service you believe your customers will enjoy.
What Makes a Good Explainer Video?
It should be engaging, informative, and short. Within the limited time you have, as mentioned above, it must be able to deliver the intended message and leave a lasting impression on the viewer.
How Effective Are Explainer Videos?
They can be really effective because of the combination of audio and visual, which makes it easier for the audience to grasp the message you are trying to convey. Compared to long texts, information shared through explainer videos are easier to digest for the viewers.
Explainer videos are an excellent way to introduce a new product or service to your audience. They’re also a great tool for startups that want to introduce their company. These visual tools can be posted on social media or even help boost your SEO. Yet, remember that although they are short, explainer videos must be done right, or they won’t be able to deliver desirable results!
If you are looking for a professional who can provide engaging explainer videos in Montreal for your business, We Believe That is the right team for you. We can provide you with all your digital marketing needs to help your brand reach new heights. Contact us today to learn more about what we can do for your business!