Even with the emergence of new technologies and the rising of recent trends in marketing, email remains one of the most powerful tools in retaining customers. Although acquiring customers is crucial, it’s also vital to connect with existing customers as they prove to be more valuable.
If you want to keep your customers loyal to your brand, there’s no better way to manage your customer-business relationship than through good old emails! Email can generate a high return on investment (ROI) when done right, driving high rewards. However, keep in mind that simply sending emails won’t lead to impressive stats.
With the thousands of emails that a person receives in a day, the chances of getting your email read are very slim. On the battlefield in your customer’s inbox, you must make the most out of every tool you can to catch their attention and open your email.
How Can I Make Customers Read My Email?
To drive the desired results, you must adhere to well-curated email marketing practices. A catchy CTA certainly contributes to the success of an email marketing campaign, but to make a customer perform the desired action, it’s also essential to pay attention to the email’s design!
What Is Email Design?
Email design refers to the process of designing and creating an email that aligns with your company’s current email subscribers and customers. The aspects of email design include every part of creating an email, such as the color palette, subject line, content, and more.
Most emails end up getting buried by other emails, never being read, but with effective email design, you can convince recipients to open your email, read its contents, and compel them to take action.
How Should I Design My Email?
It’s simple: an email that looks nice will convert. However, designing an email is far from a walk in the park. For your email to help your business build a customer base and yield profits with minimal investment, you must develop your email in a way that attracts and retains a customer’s interest.
So, how exactly do you do that?
With the number of possible variations in design and the significant impact one small change can make, it can be challenging to determine what design choice is right for your email marketing campaign. To make things easier for you, we’ve compiled some of the best email design practices so that you can get started:
1. Ensure Your Email lands in the Priority Inbox
If there’s one way to guarantee that your email will never be read, it’s when the email gets flagged as a promotional piece and ends up in the promotions, updates, or spams folder.
For your email to land in the priority inbox, we recommend keeping the design simple yet impressive and engaging and including a relevant signoff and personalized greeting. With these simple tips, the mailing service may consider your email personal and place it in the priority inbox.
2. Work On Your Subject Line
The subject line may not be a traditional design element, but it’s one of the most important factors that could get your email opened and read. When drafting the subject line, think of your customer persona and determine what kind of tone will appeal to them. Remember to avoid overusing CAPS and unnecessary punctuation—keep it short and sweet.
3. Design For Mobile
When it comes to marketing on online spaces, you can never forget about mobile users! These days, you can do anything on your phone, including reading emails, so your customers could likely scan their inboxes on smaller screens. Make sure that your email can be accessed on different devices to ensure a good user experience.
Although email marketing is proven to have been instrumental in the success of countless brands, it doesn’t guarantee immediate success. At the end of the day, it all boils down to the design practices you employ. With the right creative agency, you can develop an effective email marketing campaign that converts clicks into customers!
Are you looking for the best creative agency in Montreal to help you design your marketing emails? Then, leave the job to our skilled team at We Believe That! As marketers, we aim to help different businesses by providing answers to important questions. Explore our services today!