Do you want your Facebook marketing to turn your fans into leads?
With over 80 million monthly active Business Pages on Facebook, it has become quite a challenge to stand out and attract new followers, likes, and shares.
Posting without understanding who your audience is or what type of content they want is like driving in the dark without headlights—unnecessary and downright dangerous.
Understanding your Facebook page’s metrics gives you the information you need to make sure you’re putting the right content in front of the right audience. It helps you work with Facebook’s algorithm instead of just sending content into the void and hoping someone will see it.
Leverage your Facebook data to make money for your business. Gain insights, create data-driven content, and we discover what works best for you.
Taking the time to understand what the ideal client looks like for your business, is crucial in a successful prospecting strategy. What budget do your prospective client’s need to have? What kind of customer-client relationship do you want? Having a clear picture of the type of prospects that fit your business, will make it a lot easier to filter the ideal prospects from the not-so-ideal prospects.
Facebook Page Optimization
Your Facebook Page serves as a micro-site within the platform that complements and perhaps highlights glimpses of your brand. It’s also important for you to keep search engine optimization (SEO) methodologies in mind when developing and optimizing your Facebook page.
You need to optimize your Facebook page to translate those efforts into actual clicks and conversions.
With 1.5 billion daily active users, Facebook continues to outpace other social media channels. The images you use here are crucial -- choosing a lower-quality one can make or break your engagement. Pro tip: The way images display on your own timeline might look different. Identify what will turn the eyes of your potential customers, and use that information to show a unique selling proposition. Social media users want to develop a friendship with your business.
You have to connect, you have to nurture your relationship, and you have to get people to trust your brand.
The key to developing a winning fan page that builds fans and pushes your business forward is to post content that genuinely interests your customers or clients. Don't focus solely on you or your business. By providing valuable information to the reader you will build a stronger relationship with current and prospective customers.
Learn who, when, where, and with what content to target. Ensure your content is personalized and always delivered to your audience personas at the right location and time. Increase the number of post impressions and video views by streaming Live when your audiences are online.
Teach, entertain, inform, or inspire. Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one. They want to engage with content that will make them smile, make them think, or improve their lives in some way.
Facebook reach continues to drop across the board for businesses. Everyone is clamoring to unlock the “secrets” to successful content on Facebook. Study after study has proven that one of the most significant factors in Facebook’s ranking algorithm is engagement.
If your Facebook posts get more engagement, they’re going to be more highly favored in the algorithm, thereby increasing your reach. Increased organic reach means you have to spend fewer ad dollars to reach your target audience.
So how can you craft posts that generate engagement?
Running a contest is an inexpensive—and sometimes even easy—way to achieve measurable results for your Facebook marketing goals. In order to create a Facebook contest that actually works, there are four major points you have to address.
- Start with why. What are you trying to achieve with your Facebook contest?
- Strike the right balance.
- Execute the contest flawlessly.
- Measure the results and improve upon them.
Facebook will be forever changing as it continues to develop along with our social media habits, but one thing will never change: our basic human desire to win things!
Especially things from our favorite brands.
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns?
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.
Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get?
And what can you expect for your hard-earned money?
And more features...
✓ Facebook Audit
- ✓ Facebook Playbook
- ✓ Facebook Buyer Persona
- ✓ Facebook Communications Objective
- ✓ Facebook Content Strategy
- ✓ Facebook Content Vertical
- ✓ Facebook Response Protocol/Escalation Process
- ✓ Facebook Message Flowchart for Comments
✓ Facebook Optimization
✓ Facebook Management
✓ Facebook Analytics
✓ Facebook Prospecting
✓ Facebook Engagement
✓ Facebook Design
- 30 Facebook Graphics
✓ Facebook Content
✓ Facebook Articles
Facebook Microcontent Planning
Facebook Microcontent Creation
Facebook Microcontent Scheduling
Facebook Microcontent Publishing
✓ Facebook Advertising
- Facebook Ad creation
- Facebook Ad Campaign Budget Recommendation
✓ Facebook Contest
✓ Facebook Support
- ✓ Project Management (teamwork)
- ✓ Email Support
- ✓ Chat Support
- X Phone Support
Our Facebook marketing product includes the complete management of the social network. Most business owners are far too busy to have time for managing their own social media and especially do not have the knowledge or skill to do so effectively.
It is a complete service where you can delegate time-consuming tasks without the in-house administration it would normally involve.
“Believe you can and you're halfway there.” - Theodore Roosevelt