Blog posts are lauded by digital marketing professionals, but many others have questioned them, believing they have no part in a website. After all, who reads blog posts anyways?
While blog posts aren’t usually the primary focus of a website, they provide sites with various advantages and should not be overlooked. SEO experts, in particular, recognize the value of blogging and encourage site owners to update their blogs on a regular basis.
Wondering why blogs still have a part in modern marketing? Keep reading to learn more.
Why Does Blogging Remain Relevant in 2020?
Even though blog posts aren’t usually the main focus of a website, they play a major part in lead generation. When users type in a query, blog posts are usually the entries that appear on top of the search engine results page. Even as Facebook marketing, Instagram marketing, and other social media marketing methods rise in popularity, blogging remains a crucial part of any digital strategy.
As technology develops and more businesses transition to the digital space, search engines become the first place for people to take their questions. Before purchasing a product or a service, they look up for reviews.
Let’s say you’re booking a trip. Wouldn’t you start planning by looking up reference itineraries or travel guides? Most of the results you would see on top of the SERPs are blog posts from relevant websites.
To improve your site’s performance, you should aim to be part of the conversation. If you provide your target audience with the information they’re looking for in a clear, comprehensible way, you’ll be on the way to SEO success!
How to Optimize Your Blog for SEO
Besides optimizing keywords for your blog content, there are other tactics you can use to boost your page’s ranking.
Here are two tips to consider:
1. Create a close connection to your Core Site Content
Your website’s Core Site Content is made up of the pages that are directly related to your business. These are the following:
- Home Page
- About Page
- Services/Products Page
- Contact Page
The closer these pages are to each other, the more search engines recognize them, their value, and their content through a process called association.
2. Limit each page to one topic
Try to limit the content of each page to one topic you want to rank for. If you are trying to rank your home page for a certain keyword or topic, avoid putting the same information on the contact page. In the same vein, you shouldn’t combine the about section and the product list in one page. Doing so will only confuse the search engine and prevent your pages from getting ranked for relevant terms.
Making each page of your site unique will help it rank for query types done on search engines. For example, your home page will mostly appear on branded searches or those searches that look for your brand name. Searching for specific products will lead the site visitors to your product page.
SEO is an effective way to improve any business’s performance. That’s why more sites are creating and optimizing more content. The challenge now is how to stand out from all the competition.
One way digital marketers have countered the competition is by targeting long-tail keywords. They are specific keywords usually composed of three to four words. While they may not have massive search volumes, they attract higher quality leads that stand a greater chance of conversion.
Frequently Asked Questions
Here are some of the questions you might have about blogging and SEO:
1. Will adding a blog to my website improve my SEO?
Yes. Blogging helps improve your site’s SEO performance. The more blog posts you have on your site, the more potential answers you have for your customers. That said, your answers should be relevant, high-quality, and up-to-date.
Maintaining a current blog gives your website more chances to appear to customers. If you add your targeted keywords in strategic places, your website’s performance will undoubtedly improve.
2. How do you write content that will rank well?
You can write SEO-friendly content by integrating the relevant keywords when providing readers with information. Another way to bolster your efforts is by adding those key terms to images and reference links. You can also optimize and connect your blog to your social media to improve your site’s visibility and performance.
3. How often should you blog for SEO?
There’s no limit to how many blog posts you can post in a day. It all depends on how active you want your blog to be. SEO professionals typically recommend posting articles at least once a week on a regular basis to see ranking improvements.
Never underestimate the power of blog posts. Blogging is one effective way of building brand awareness and driving traffic to your site. It’s also an opportunity for you to create relevant and helpful content for your customers. For it to work to your advantage, make sure to stay consistent and keep it optimized. With the right method, structure, and strategy, blogging can convert your traffic into leads.
Need help in producing quality blog posts for your site? We can do that for you. We’re a reputable digital marketing agency in Montreal, ready to provide you quality content marketing services or an optimized blog site structure. Contact us today to know how we can help your business.