Answering 3 FAQs about Paid Advertising in Detail

Answering 3 FAQs about Paid Advertising in Detail

For any website owner, reeling in as much traffic or visitors will never lose its importance no matter how advanced or sophisticated the Internet and its users get.

Whether you’re a gaming website that sells premium subscriptions or a startup that’s trying to crowdfund a project, getting more website traffic will do no harm and achieve all sorts of good. Thanks to the development of the digital marketing landscape, the question of “how much can be achieved” has moved to the topic of “how can you get as much website traffic as possible?

Despite all the tools in the market that claim to reel in more traffic for any website in the “quickest and easiest way” possible, there’s one way that will never lose its authority: Paid advertising.

If you aren’t familiar with this concept, then there’s no need to worry because we’ve answered three frequently asked questions you may have in further detail:

FAQ #1: “What is paid advertising?

This essential digital marketing approach is best defined as a strategy that involves purchasing website traffic or generating leads through online ads. These online ads are strategically placed in specific search engine results that best correspond to a payor’s specifications, targeting preferences, and target market. This presents the valuable opportunity to fine-tune the quality of leads that a website gets.

FAQ #2: “Why is it regarded as a special tool by most experts?

As essential or effective as other traffic-generating strategies such as social media and guest blogging may be, paid advertising has set itself apart on the market because of its ability to yield measurable results. Additionally, this strategy has been touted by many experts because it capitalizes on the biggest piece of real estate in the digital marketing industry better than any other strategy!

FAQ #3: “Are there different types of paid advertising?

Absolutely! When this topic is brought up, it’s vital to remember that the term “paid advertising” corresponds to Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising. To best understand the key differences between both strategies, let’s go over them in further detail:

Pay-Per-Click (PPC) advertising

Alternatively known as “Cost-Per-Click” promotion, PPC advertising is a system that primarily relies on the cost-function system that is best defined by how it charges a payor or advertising party a set amount for every click on their ad. The cost that a website incurs with its PPC ads is generally dependent on several factors, such as the search volume of the keyword or search term chosen, user behaviours, competitiveness. When used correctly, this essential tool can be used to exponentially increase your website traffic and visibility without setting your back a fortune, so make sure you don’t overlook it!

Pay-Per-Impression (PPI) advertising

As opposed to the traffic-drawing technique mentioned previously, this approach primarily relies on a website’s ability to generate impressions to charge an advertising party. Instead of link clicks, PPM or CPM ads (as they’re alternatively called), charge a website or business owner a specific amount of money for every thousand times their ad is displayed. 


When it comes to reaping the benefits of having a website and generating as much traffic as possible, it’s best to remember that nothing gets the job done better than paid advertising. By using this quick guide to understand the effective tool, you’ll be able to reap the benefits of digital marketing and slingshot your traffic numbers, conversions, and profits to greater heights in no time!

We’re a digital marketing agency that offers paid advertising, SEO, content marketing, social media marketing, and website design services for all businesses and causes in Canada. Get in touch with us today to see how we can help you grow with the power of the Internet!

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