4 Tips for Social Media Marketing Novices

4 Tips for Social Media Marketing Novices

Although social media marketing has been all the rage in recent years, some people may feel too embarrassed to admit they know nothing about it. Some marketers ask for social media marketing advice from their children because of how quickly they pick up modern trends and knowledge. 

Most of today’s children are digital natives that are well-acquainted with the continually evolving online landscape. They often understand how influencers in their age group crush the social media strategies of well-established companies. This knowledge is crucial, especially for those who want to break barriers through social media. Although it is a powerful resource, it can easily backfire on your company, especially if you don’t know the ground rules. Here are our top four tips for aspiring social media marketing experts: 

Establish Your Goals

Before you plunge right into the social media pool, you must understand that it takes time to create a broad organic reach. You’ll have to establish your social media goals first, as these determine your game plan and strategies.

Your goals need to be specific, reasonable, and measurable. Data and analytics are essential when determining your message’s effectiveness, as it measures your audience’s responses. You’ll need to invest some time in knowing your audience, what they like and don’t like, to create content that resonates. 

Select Your Platforms Wisely

Social media is rife with platforms, but that doesn’t mean you’ll have to cater to each one. Each platform has a different tone, style, and audience, and it simply isn’t efficient to have a strategy for all of them. Quality over quantity is the name of the game with social media, so choose your platforms with intention and purpose.

Facebook is a great place to start, as it has around 1.5 billion daily active users around the globe. However, if you want to target younger audiences, Instagram is your main bet. Facebook marketing works differently from Instagram marketing, so it’s essential to study up. Once you’ve chosen your platforms, create content according to their styles and publish them consistently. You’ll quickly build a following with this strategy.

Track the Trends

There’s always something new and incredibly interesting on everyone’s feeds, and this changes daily. Keeping track of trends and incorporating this into your content helps you look current and up-to-date while offering fascinating information. 

Using trends in your content also helps you create a connection with your audiences. Taking inspiration from everyday life and writing about it will help your audience feel heard, especially if these events resonate with them.

A/B Test As Much As Possible

Sometimes, you’re not sure whether your content will strike a chord with your audience. The best way to test this out is through A/B testing. Testing typically involves drafting several headlines for the same content and deploying them to random users. By doing this, you’ll determine which one generates a more favourable response.

A/B testing also provides valuable insight into the most effective copy and call to action (CTA) phrases used. Knowing this will help you create relevant and robust content.


As a beginner to social media marketing, you may have some questions. Here are three of the most commonly asked questions about it:

  1. What is social media marketing?

Social media marketing is a type of marketing primarily concerned with social media networks like Facebook. It uses strategies to connect with your audience, build your brand, drive website traffic, and boost sales.

  1. How is social media marketing effective?

It’s considerably more affordable than other marketing strategies, both financially and time-wise. Spending a few hours a week on your social media marketing can bring significant results to your business. 

  1. Why is social media beneficial for marketing? 

Our world today is highly reliant on technology and the Internet. Most people turn to the Internet when looking for more information, which is an excellent opportunity to market yourself to your audience. Social media platforms are an easy yet effective way to connect with your customers and expand brand awareness.


If you’re hoping to make waves with your business or personal venture, social media marketing is an excellent way to do it. Given its versatility and incredible reach, it’s a fantastic tool to market yourself to millions of people and achieve business goals. With these tips, you’ll be starting your journey to becoming a social media superstar.

Twitter, YouTube, or Pinterest marketing can look pretty intimidating, and our experts at We Believe That can help with that. We are a digital marketing agency in Montreal with the skills and creativity to help small businesses and individuals reach their business goals. Got a project in mind? Let us know about it, and we’ll see how we can help!

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