In 2017, Google declared that when it comes to ranking sites for pages that individualize ranks for mobile sites, evaluating the speed and mobile-friendliness of the website has become critical—but why is this so?
As time progresses, so do technological advancements. Gone are the days the internet can only be accessed through a computer. Now, we have all sorts of gadgets that are compact and mobile for seamless internet use. It has only become natural in a fast-paced environment that people want everything to be done as quickly as possible.
The user experience is heavily influenced by the speed and performance of a website. Not that slow loading speed could result from low visitor turnout or loss of sales and potential clients. And as a business owner or a website owner, it is critical to avoid sluggish websites.
Because search engines like Google take a website’s speed into account when ranking it, you should consider everything when improving your site’s performance—every moment is critical.
Here are the four methods to enhance your website’s speed:
Method #1: Use Your External Files
Although this occurs typically for most websites, it is often overlooked that inline CSS increases the loading time of a web page. To combat this issue, look into using your external files. Because the browser already knows all the processes, having everything defined in your main CSS file will essentially require less work and more speed.
Method #2: Use Photoshop to Resize Images
No, it is not a requirement to be an artist to use Photoshop. Using an image editing software like Photoshop can do wonders in optimizing your website’s space and memory.
For example, if you need to scale down an image from 1280x900px to 400x280px, it would be better to resave the image using Photoshop instead of utilizing HTML width and height properties.
Huge images take up more space than smaller images, so instead of using HTML to resize a picture, use an image editor to resize and save it as a new file. This way, you preserve the quality of the image without using up too much space.
Method #3: Don’t Use Images for Text Display
Images with text displays may look appealing from an artistic perspective, but they essentially do nothing for your SEO. At the same time, loading these heavy images slows down your website’s overall performance.
If you want to pursue this type of web design, however, we suggest you utilize CSS @font-face to display text using custom fonts. This direction is more efficient for your website, especially once you’ve decided on the images and fonts that you will use.
Method #4: Speed Up With a Content Delivery Network
In case you didn’t know, location plays a role in the speed of your website. The area where a user visits your website significantly impacts your web server’s ability to transfer data.
The greater the distance, the more difficult it is for your website to cache material across regions. One way to improve this is to invest in a content delivery network (CDN). It may be a costly option, but it saves you many speed troubles in the long run.
FAQs: Answering Your Most Pressing Questions
1. Can you explain to me what website speed is?
Affected by every website element, page speed is when it takes for the browser to get the first batch of information from the server or the time it takes to show all of the material on a given page. Remember, this is not to be confused with page speed.
2. What is a good website speed?
Page load time should be under two seconds, according to Google! For e-commerce websites, this is the time limit. Work your way down to half a second or less from here.
3. How can I test my website speed?
Users value page speed because it equates to increased efficiency and a better on-page user experience. That said, if you wish to attract visitors, close deals, rake in sales, and secure loyal customers, every website owner and developer should consider these methods to speed up their websites.
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