Having an event isn’t easy, especially when you’re coordinating an event that’s made for public consumption. Apart from handling the basic logistics of running an event, you’ll also have to consider the factors that will revolve around marketing it—after all, the success of your event isn’t just reliant on it simply happening, it’s more about the amount of footfall your event has.
One of the best and simplest ways to market an event is through the use of flyers. Affordable and capable of spreading quickly, utilizing fliers is a good choice—but only if you know how to create one properly. Although having your flyer design created by a professional is your best choice, some careful planning can still lead you to create a decent design.
To help you in this regard, here are four flyer design tips to increase the footfall for your event.
Design from the top to the bottom
One of the most basic design tips to take note of is to create your design from the top to the bottom. This is done in order to simulate the average person’s reaction when seeing a flier, as these are generally noted to be scanned from the top to the bottom.
Creating this with that in mind will help you to put the most attractive and important notes in the initial areas a person will look at, as these can make an impression enough for them to keep looking. Visuals, important information, and key notes should be strategically placed in order to be viewed easily and quickly.
Pop the keywords
More often than not, your flier will only be scanned rather than read, which is why popping out the key information makes for the best viewer experience. This can be done by increasing the font size or making these pieces of information bolder than the rest. Certain information like time, date, and place will always be looked for first, which is why strategic placement and “popping” them makes for the best designs.
Take note of colour palettes
Flyers are visual arts, which is why taking note of the colour palette is crucial when it comes to the flyer design. Although bold, rich colours will definitely cause your flier to pop-out of a board, proper colour swatch matching is also just as crucial. Ugly colour patterns will make your flyer seem tacky, possibly causing an individual to throw it away rather than actually look at the contents.
Stick to high-resolution images
If you’re using visuals and graphics on your flyers, then make sure to use only high-resolution images. Pixelated and blurry images don’t make for good advertisements—unless that’s the effect you really want to achieve. Otherwise, stick to using only the best quality for your flyers in order not to have trouble with the finished and printed product.
When it comes to flyer design, it is crucial to stick in the basics to at least get your message in. Poorly made flyers won’t even be looked at, leading to a lot of wasted time and effort on your part. For the best results, however, have a professional take a look and develop your flyer design.
Are you looking for a graphic design agency with expertise in flyer design in Montreal? Get in touch with us today and have our agency help you in your marketing efforts.