For many, the holiday seasons are a great reason to start spending. This means that businesses have to capitalize on this time of year, and the best way to go about it is to set up advertising strategies to capture the market.
That said, holidays come and go quickly, so the strategy you pick must quickly be easy to set up to attract your customers before the “spending frenzy” dies down. Because of this, we highly recommend opting for paid advertising campaigns. We are sure you have used this type of campaign before or have at least heard of it. Regardless, here are three tips to make the most out of the holiday season with paid ads!
1. Create seasonal ads
Everything you advertise should be relevant to the upcoming holiday season. For instance, you would not create ads for St. Patrick’s Day if the next season is Christmas. In addition to this, your ads should also use seasonal keywords, such as “gifts for children,” to maintain relevance. These factors can work together to help your ad look more enticing because you would be offering excellent promotions that are appropriate for the upcoming season.
2. Utilize seasonal keywords
As mentioned earlier, you should utilize seasonal keywords, depending on the upcoming holiday season. This means that while it might be alright to stick to your typical keywords for your paid advertising campaign, you should also remember to include terms that are relevant to the season. Taking Christmas as an example, you can include words like “Christmas gifts” and “presents for the family” to make your ads more effective.
3. Focus on Facebook
Social media sites are some of the best places you can take your paid advertising campaigns to. This is because people from almost all walks of life use these platforms, and they will keep an eye out for holiday-related ads with the holiday season around the corner.
That said, you might wonder why Facebook is a better choice than Google for this season, and we will go over the reason below:
Why Facebook Ads and not Google AdWords?
Facebook Ads are a lot cheaper. However, a lot of care has to be taken to create highly-relevant ads to attract people who might not have the intent to purchase stuff in the first place.
What is a Facebook Engagement Ad?
Facebook offers different kinds of ad units, one of them being the Page Post Engagement Advertisement. This is a boosted post that invites people to engage with the post, whether to share it or leave a comment and a like. The ad is successful when someone interacts with the advertisement in any way. However, keep in mind that you will have to pay for each interaction.
How much should I spend on Facebook Ads?
There is no fixed number as to how much you should pay to use Facebook Ads. It all depends on how much you want to make out of them.
For example, let’s say you want to earn $5,000 a month from leads on Facebook, and every ten leads nets you a sale of $500. With this target, you will need to generate 100 leads on the platform. If each of those leads cost you $5, you will spend approximately $500 a month to hit your goal.
With the holiday season right around the corner, now is the best time to start your marketing efforts! Do not forget to integrate seasonal keywords into your seasonal ads, and do not forget to start advertising on social media platforms like Facebook. By using the tips above, you can make sure that you will be ready to make plenty of money from your business, even before the holiday season arrives.
We Believe That is a digital marketing agency that offers various services, including SEO and graphic design, to help small businesses grow. If you need help with paid advertising or Facebook marketing in Montreal, work with us today!