Creating value-adding search engine optimized (SEO) content is an art. Doing so requires you to find the right balance between writing informative well-crafted work while still meeting the standards of Google. After all, what’s the point of a well-thought-out article if no one gets to read it?
If you’re looking for ways to improve your search engine ranking, then you’re in luck. Here’s a quick guide on how to write SEO-friendly content to amplify your digital marketing efforts:
Use the right keywords
For beginners in digital marketing, the natural inclination is to go straight for the keywords with the highest traffic—but this might prove to be counter-intuitive. If those keywords are being used by most of your competition, then your chances of making it up the ranking are second to none.
If you’re still in the process of growing your site, then it would be wise to go for keywords with a moderately high search volume. In that way, you have less competition to worry about while still getting a decent amount of traffic. This, in turn, gives you a better chance to actually rank. Once your website grows, you can start easing your way into the higher competition keywords to further improve your website’s visibility.
Put yourself in the reader’s shoes
At one point or another, we’ve all come across articles that aren’t very informative. They hook us in with a click-bait headline but don’t follow through in the blog post itself.
Though it is important to rank and gain traffic on your posts, make sure that your content is mutually beneficial to the audience reading your blog post. Get your necessary keywords in, but write naturally and give them what they came for: useful information. Don’t just jam all the keywords into one article and call it a day.
Make a good first impression
They say that it is important to make a good first impression, and sometimes that’s all you’ve got. The same can be said for the first time someone lands on your website. Successful posts are often visually appealing—these avoid chunks of text and run-on paragraphs. Often, they are broken up with bullet points, subheadings, and breaks.
Keep your content visually appealing by adding images and other media when you can, but don’t overdo it. Have one at the top, and one or two spread out in the body of your article. If you don’t have images on hand, you could always use stock photos—however, it is always best to use images of your own. You could always get creative and whip out your graphic design skills as well. Just make sure that your images are aligned with the overall theme and branding of your business.
Frequently Asked Questions
What is SEO?
SEO stands for Search Engine Optimization. This is the process of organically increasing website visibility and traffic from users of a web search engine. It should not to be confused for paid placements, as you do not pay for your placement in the results.
Why is SEO Important?
When a website or webpage is properly optimized, it increases the chances of visibility for potential clients. This means more traffic and opportunities to sell your product to your consumers.
What constitutes as SEO Friendly content?
A good indicator of knowing whether or not a website has SEO friendly content is when it appears on the first page of the search results. To achieve this, some marketers and agencies are quick to believe that SEO friendly content is just jamming keywords into the content—but this is not the case. There are a number of ways to approach this, meshing keyword usage with expert content creation, but the best way is to have a digital marketing agency take a look at your website.
Wrapping it up
While these tips will definitely help you in writing better search engine optimized blog posts, don’t forget that these are all for nothing if your actual website isn’t up to Google’s standards. If your page takes forever to load or if it isn’t mobile-optimized then potential readers might leave your website before even seeing what you have to offer.
Whether you are an individual or a small business, we want to help you succeed. We are “WE BELIEVE THAT” a digital marketing agency in Montreal. Get in touch with us today and see how we can help your business.