The holidays are almost here, and it’s time to align your content marketing to the season. Boost your planned online holiday specials and promotions through your content pieces to gain more customer sales. The thought of crafting content apt for the holidays may be daunting for you, but it’s crucial you invest time and effort in it to gain desirable results.
In this article, we will shave three valuable tips to produce effective content marketing strategies for the holidays:
1. Help Consumers Find Gifts
Assemble a gift-buying guide to help consumers with their shopping experience. Many people are usually clueless about what to give their loved ones for Christmas, which is an excellent opportunity for you to lend them a helping hand.
Keep in mind that brand promotions usually come in the form of a guide that aims to help rather than sell. Make sure you provide valuable content for each item you feature on your guide—the more valuable it is, the better. Additionally, when consumers learn from you, they will likely make that purchase, and in some cases, even refer a friend to your business.
2. Help Them Decide
After creating an effective and practical gift-buying guide, now is the time to help them decide through a decision guide. A decision guide must be more educational rather than “sales-y,” which is the type of content your customers can benefit from. You can create a guide that will educate readers about a specific product to choose for the recipient’s specific interests, such as a FAQ-type of content or a flowchart.
3. Help Them Prepare For The Seasonal Change
When the holiday comes around, the days usually become shorter and colder. There is an apparent change in season and consumers need to adapt to survive. Helpful reminders and fresh ideas about how to make the most of the seasonal changes will be highly-appreciated by consumers. You can share recipes, activities, and winterization tops. With such ideas, you will be able to come up with tips that will fit your brand’s personality!
What Is The Difference Between Content Marketing And SEO?
Search engine optimization is indeed helpful during the holidays, but this is different from content marketing. SEO helps content become accessible and visible to online users. The strategy also involves page optimization and other technical factors, such as loading times and mobile optimization.
On the other hand, content marketing is focused on your brand’s overall content—from the blog posts to the content you add and your product descriptions, among others.
How Do You Measure Content Marketing Success?
Keep in mind that implementing content strategies doesn’t end once you produce several copies because you need to measure the success of your tactics. The first detail you need to determine is the content marketing goals. Second, identify the Key Performance Indicators (KPIs) that are successful and those that are not. You can get the data you need for these from various channels, such as social media, Google Analytics, and emails.
What Can You Expect From Content Marketing?
The results of your content marketing strategy will ultimately depend on your needs and goals. You will likely see results in brand awareness, customer engagement, and search visibility with the right content marketing strategies for your efforts.
With so much to do during the holiday season, content marketing may take a backseat as you focus on other aspects of your business. However, remember that content pieces will be your biggest ally. This is why investing in your content can bring in more traffic and sales from your customers at this time of the year!
Don’t have the time to create a content marketing strategy for the holidays? Seek the help of a reputable digital marketing agency in Montreal. We believe that your only limitations are those you set upon yourself. With our professional experience, we will turn your beliefs into actual goals. Get in touch with us today to see how we can help!