The popularity of social media marketing strategies and Search Engine Optimization (SEO) has made it seem like the best and only way to gain a larger customer base is through online mediums. Though these modern forms of marketing are now the primary way businesses communicate with customers, these mediums still can’t compare to the impact of what a corporate business card can offer.
The importance of business cards
It’s essential to note that not all clients and customers are Internet savvy, and they may not even have a device on hand. They do, however, have a pocket to spare in keeping a compact traditional marketing medium. In this article, we will share three reasons your business should still invest in business cards.
1. They are compact and easy to produce
Due to their small size, they can fit in a person’s pocket or wallet. This is why they are easy to print, produce and disseminate to a wide customer range.
2. Exchanging them is a formal affair
Some cultures, such as businesses in Hong Kong and Japan, hold the exchange of business cards in high regard. Everything from the manner of offering it to its material becomes a reflection of how effectively you run your business.
3. They are powerful professional marketing tools
Though different forms of digital marketing strategies exist, these aren’t as effective when it comes to corporate socials and events. Businesses and firms attend these conferences to exchange contact information and build networks with parties that they want to work with in the future.
Business card design FAQs
This timeless marketing medium is still powerful even today, but some people might have trouble in knowing where to start in making their own. Here are some Frequently Asked Questions answered for your benefit:
How to design business cards?
For small to medium enterprises, it would be best to hire a graphic designer to handle your marketing collaterals, including your company’s business cards. However, if you’re not yet looking to expand your team to include creatives, you can use free-to-use design software that has various templates and ideas in creating your temporary designs.
What is the best colour for a business card?
The backdrop of your card depends mostly on the industry that you’re in. The most common colours for your marketing tool are blacks or whites or dashes of red with the use of contrasting colours to make the letters pop.
What should a business card include?
It can include lots of information, depending on the number of contacts and platforms that your business has. At the very least, it should contain your name, your business’ name, your position in the business, basic contact information (email address and phone number), and your website’s URLs.
The popularity of business cards to this day is proof that they are still a viable method of giving contact information easily from one party to another. The key to staying visible to both old school and new school consumers is by mastering both the old and the new means of disseminating information and developing customer relationships.
If you need a digital marketing agency in Montreal to help with your business’s marketing collaterals, we’re the right company for you. We offer not only expert advice in executing SEO strategies but also graphic design services from website layouts to a brand new logo. Get in touch with us today to find out how we can improve your brand!