Now that the market is oversaturated with competition thanks to the highly accessible ways of starting a business, you may be wondering what you need to do to stand out from the crowd. You’ve probably established yourself on a few social media platforms, enjoyed a few sales, and worked on your search engine optimization to hit the ground running. However, there’s always room for improvement, especially when the figures aren’t meeting your expectations.
Fortunately, there are many ways to reach your audience and hit your targets, like Pinterest marketing. Since it’s essentially a virtual search engine, you can drive more organic traffic to your website and enjoy increased sales.
In our previous article, we discussed three ways to market yourself on Pinterest. In this article, we’ll present you with three more tips to create a well-rounded marketing strategy. Here’s what you need to do to expand your presence on the ever-popular platform:
Create or Join Community Boards
The best way to get into the thick of your target audience on Pinterest is to create or join community boards yourself! The platform allows you to invite users to contribute their own pins to the board, which is great for pushing your content towards your intended audience and ensuring they discover you. To start, look for prolific Pinners in your industry and check their profiles to find out if they have group boards that you can join. If so, they usually have a set of rules or a link to apply to contribute to the board, so be sure to read these carefully.
Once you successfully join a community board, be sure to stay active and continue pinning your content. Make sure to mix it up by pinning other high-quality content, which will demonstrate your sincere interest in sharing valuable pins. Otherwise, they’ll call you out for pinning only for promotion purposes!
Schedule Your Pins
Continuously churning out fresh content is the best way to attract more followers and expand brand awareness and recognition. It will also improve your profile’s quality, working the algorithm in your favour, as they will be more likely to share your pins in search results. The more your content appears when users enter their queries into Pinterest, the more likely they’ll discover your brand and explore your website!
Integrate Pinterest Widgets on Your Website
To elevate your Pinterest marketing strategy, you’ll need to include Pinterest widgets throughout your website. Users will have a much easier time sharing your products and saving them on their Pinterest boards, which will help increase your visibility and following. These widgets allow users to follow your business account, save product images, and add them to specific boards.
Why is Pinterest Ideal for Marketing?
Pinterest is an excellent platform for expanding your marketing efforts since it functions as a reservoir for inspiration and ideas for various niches. The pins also directly link to websites, skyrocketing your website traffic and sales.
How Do I Grow My Audience on Pinterest?
Growing your audience on Pinterest involves a steady commitment to pinning consistently, frequently, and prioritizing high-quality images. You’ll also need to furnish each pin and board with strategically placed keywords to optimize it for SEO.
How Do I Make Sure My Pins Get Noticed?
To make sure your pins get noticed, share on-topic and relevant content. You can check what’s currently trending or popular to give you a good idea. Be sure to write eye-catching, rich descriptions that entice the reader to click the pin and learn more about it. Remove all barriers to re-sharing or pinning your content, and be mindful of what you pin!
Pinterest is an excellent place to attract new customers and make a name for yourself in your industry. People are naturally more drawn to visuals, which the platform helps you use to your advantage. By following these tips, you’ll create a top-notch strategy that’s sure to drive website traffic and sale numbers, helping you meet your goals.
We Believe That is a digital marketing agency in Montreal helping small businesses and individuals transform their dreams and beliefs into achievable goals through our services. We offer SEO, content marketing, graphic design, Pinterest marketing, and many more. Contact us today to find out more about what we can do for you!